Various types of businesses have been utilizing the science of smell and Scent Marketing to their advantage, allowing them to reinforce brand loyalty and generate higher profits. Companies benefit from this by dispersing specific strategically formulated scents throughout their stores, and in some cases, even in their products.

These scents are used to trigger a certain emotion in potential customers, subtly encouraging them to not only attach a scent to their brand (brand image), but also to spend more time in their stores or places of business (customer experience), all the while creating positive memories with those scents that will keep them going back to the product or service (brand loyalty)